The mission of the Natural Group is based on 3 pillars.
Quality: use of top quality raw materials linked to stringent quality checks
(GMP-certified). Always focused on the well-being of pets and the satisfaction
of their owners.
Experience: a solid family enterprise which started its activities in 1936.
Success: besides our home market, our products are now available
in over 55 countries.
After having been a successful Belgian producer of mixes and complementary products for
pigeons under the Natural Granen brand for over 75 years, it was decided to extend the product
range with mixes for birds.
This is why a specific production unit was purchased in 1989. This plant was fitted out with the
most up-to-date cleaning, mixing and packaging equipment in 2003 and further optimized in
2011.This has turned the Natural Group into one of the leading manufacturers in the field of bird
Besides private label we also market a range of own brand products under the name KING
including bird food, food for small animals, dog and cat food.
The Natural Group has a worldwide reputation as a specialized and reliable manufacturer
and supplier of animal food.
• Use of high quality raw materials
• Stringent quality check of purchased raw materials
• Ideal storage conditions of raw materials
• Fast rotation of raw materials
• Appropriate ingredients per type of animal
• Professional staff
• Quality products obtained through modern cleaning,
mixing and packaging equipment
• Internal quality control is guaranteed by our quality control
• GMP-certified (Good Manufacturing Practice)